• Sales & Marketing Courses

Sales and Marketing

Basic Internet Marketing (Online)

This is an online course.

If your customers are on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

Learner Outcomes

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.


Section - BUS4926-001

Building Better Teams (Online)

This is an online course

Teams are an important building block of successful organizations. Is your team motivated? Do you work well together to solve problems and get things done? Do you have a process for managing issues? This course can help you say “Yes!” to all of those questions and build a better team.

Learner Outcomes

In this course, you will learn what forms teams can take. You’ll also evaluate your team player type, learn ways to build an effective team, and identify things that you can do to become a good team player.


Section - BUS4954-001

Building Relationships for Success in Sales (Online)

This is an online course.

More than ever, people are looking to connect with others and build relationships. In order to be successful as a salesperson, you must know how to create an experience that will help you connect with your customers. This course will help you build relationships for success in sales.

Learner Outcomes

This course will teach you how to leverage customer-focused selling, identify what influences relationships, expand your communication skills, manage your body language, develop a professional handshake, and grow your network.


Section - BUS4930-001

Building a Brand on Social Media (Online)

This is an online course.

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

Learner Outcomes

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.


Section - BUS4925-001

Building an Online Business (Online)

This is an online course.

You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.

Learner Outcomes

This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.


Section - BUS4920-001

Communications for Small Business Owners (Online)

This is an online course.

Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

Learner Outcomes

If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.


Section - BUS4921-001

Creating Winning Webinars: Getting Your Message Out (Online)

This is an online course.

Webinars are effective tools for everything from training to customer service to marketing and education. They are affordable and accessible and easy to use if you know how. That’s where this course comes in. It shows you why and how to use webinars and advances through various levels of skills building to help you get where you want to be as a webinar master.

Learner Outcomes

This course is going to teach you to understand what webinars are and why they are important. You will also learn best practices for implementation and development of webinars. You are going to learn the appropriate structure and platform for your webinar and also how to outline a webinar.


Section - BUS4928-001

E-Commerce Management (Online)

This is an online course.

E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.

Learner Outcomes

This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.


Section - BUS4919-001

Introduction to E-Mail marketing (Online)

This course is online.

Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.

Learner Outcomes

In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.


Section - BUS4923-001

Kickstart Your Business with Crowdsourcing (Online)

This is an online course.

Today’s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive.

Learner Outcomes

This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business’ growth.


Section - BUS4917-001

Leadership Skills for Supervisors (Online)

This is an online course

Many times, employees are promoted to supervisory positions because of their experience with the company, but once in the new role, oftentimes they are not given the proper tools they need to manage their staff. This one-day course will help new supervisors learn how to lead their team, providing material and activities to develop skills in communication, coaching, and managing conflict, along with other relevant information.

Learner Outcomes

Upon completion of the Leadership Skills for Supervisors course, you should be familiar with methods for prioritizing, planning and managing your time, you should be able to identify your primary leadership style and other styles, you should be aware of ways to meet the needs of employees through communication and coaching, and how to manage conflict.


Section - BUS4956-001

Making Training Stick (Online)

This is an online course.

We have all participated in training courses or workshops. Some of these have been helpful and useful in our everyday lives and others have seemed redundant and a waste of time. How often have we cheered or grumbled at being asked to participate in a training day? The good news is that all training can be useful and applicable if the trainer keeps some simple tips in mind when developing and applying training. We all learn differently, but there are some truths about learning that can be applicable to most groups and can be tweaked to fit any training session. This course will help you identify ways to make your training stickier for your students.

Learner Outcomes

In this course, you’ll learn ways to help make your training workshops stickier so that the learners will retain the material better. You will familiarize yourself with strategies that can help learning to stick with the audience in an effective and meaningful way. You will learn how to keep learners focused and motivated to absorb material. Also, you will learn ways to develop an effective training style, using appropriate training aids and techniques.


Section - BUS4932-001

Managing Difficult Conversations (Online)

This is an online course

Whether it’s asking about a sensitive subject, telling someone they have broccoli in their teeth, or confronting a co-worker about their rude behavior, we all face difficult conversations from time to time. This course will give you a framework that you can use to help you work through tough situations.

Learner Outcomes

This course will give you an eight-step process for a difficult conversation, as well as some things to consider when deciding to have the conversation (such as your desired outcome, the time and place, and how to stay safe). You’ll also learn how to speak persuasively, ask good questions, and listen actively.


Section - BUS4951-001

Marketing and Sales (Online)

This is an online course

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.

Learner Outcomes

In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.


Section - BUS4953-001

Marketing with Social Media (Online)

This is an online course.

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

Learner Outcomes

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.


Section - BUS4924-001

Project Management Fundamentals (Online)

This is an online course

The basics of project management can help you get things done at home and at work. This course will familiarize you with the most common terms and practices of project management.

Learner Outcomes

In this course, you will learn what a project is and what a project manager does. You will also learn about the life cycle of a project. In particular, you will focus on the conceptual phase of project management, where you identify, prioritize, and scope a project idea.


Section - BUS4950-001

Public Speaking Survival School (Online)

This is an online course.

This course will teach you how to manage your thoughts, body language, nervousness, and speech patterns to present yourself professionally. You’ll also learn how to present at meetings, use the five-S pattern to prepare a good presentation, and punch up your presentation with visual aids.

Learner Outcomes

After you complete this course, you will be able to establish rapport with your audience, implement techniques to reduce nervousness and fear, understand your strengths as a presenter and how to appeal to different types of people, recognize how visual aids can create impact and attention, develop techniques to create a professional presence, learn some different ways to prepare and organize information, and prepare, practice, and deliver a short presentation.


Section - BUS4939-001

Public Speaking: Speaking Under Pressure (Online)

This is an online course

If you are a new speaker who feels nervous about the task at hand, or an experienced speaker who wants to learn more about being put on the spot, then this course is just for you. It focuses on speaking under pressure, which means being able to quickly organize your thoughts and being able to convey them meaningfully to your audience.

Learner Outcomes

This course will take you through preparing an effective presentation. Topics include planning your speech, identifying your audience, connecting with the listener, developing key themes and sentences, structuring your ideas, and managing nervousness and body language. You’ll focus on short responses and learn ways to expand a basic presentation.


Section - BUS4944-001

Selling Smarter (Online)

This is an online course.

The sales industry keeps evolving, and that means you need to keep growing too! Today’s successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.

Learner Outcomes

In this course, you will learn why consultative and customer-focused selling are so important. You’ll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.


Section - BUS4929-001

Women and Leadership: Owning your Strengths and Skills (Online)

This is an online course

More and more women are gradually making their way into positions of power in the workplace. Taking this course will empower you to more fully explore your virtues as a potential leader while looking at various examples of powerful women, and conducting exercises to enhance your skills.

Learner Outcomes

At the end of this course you will understand a brief history and evolution of women and leadership. You will recognize leadership barriers, how to handle them, and use them to create benefits. You will know about social and emotional intelligence, and self-awareness. You will be able to develop a basic vision and brand for your leadership and understand essential leadership skills. You will also examine decision making and create a workplace philosophy statement and action plan.


Section - BUS4955-001

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